Mayrhofen has a long standing place in the upper ranks of the world's winter sports resorts, blessed as it is with extensive ski areas. The town's location in the wide and flat bottomed Ziller Valley adds to its appeal, as the Valley is famous for the classical beauty of the surrounding mountains. The buildings in the town are almost all of traditional Tyrolean chalet design (albeit on a giant scale in some cases) giving the resort itself a natural ambience and a picturesque image in common with its surroundings. The water flowing in to the water fountain and through the hotel taps comes direct from the mountain springs above. One of the best equipped mountain resorts in Austria and one of the few towns in the province (although with a population of less than 4000), Mayrhofen covers 178 square kilometres and is the third largest community in the world famous Tyrol. Popular as a climbing and walking area for over 100 years, the town began as 'Meierhof' an estate belonging to the Archbishops of Salzburg and first mentioned in 1200 AD. It was not granted market town status until 1969, but three years later was granted the Flag of the European Council because of its partnership with towns and villages in neighbouring countries. Today this flag waving is proven correct by the fact that only 7% of Mayrhofen's clientele arrives from other parts of Austria, with nearly 50% making the short drive over the border from Germany, nearly 20% arriving from the UK and 9% from the Netherlands.
One of Austria's top resorts and the third largest community in the Tyrol, but it has managed to retain the ambience and architectural integrity of a traditional Tyrolean village. The skiing takes place on two separate mountains, the larger of which is reached by the impressive Penken cable car. The local ski area is extensive, but the Super Zillertal pass increases the maximum to more than 639km.