Brand spotlight: Dope Snow
Set up by two snowboarding brothers, frustrated with the lack of options for outdoor sport brands in their native Sweden, Dope Snow have grown to become one of the country’s largest e-retailers.
By cutting out the middleman and using a direct-to-consumer model they aim to offer premium quality ski and snowboard jackets, pants and clothing at a more favourable price than their big-name competitors.
The focus is on building a loyal community and providing value and culture to them. All the clothing features the tech you would expect to keep you fully focussed on your skiing and snowboarding.
Dope Snow Adept Jacket review
The classic oversized Adept jacket is available in men’s and women’s styles, and a massive range of colours to suit all tastes. Styling is on point, with poppers, cargo style pockets, and chunky lace pullers for the hood. It also features a longer cut in the hem which is excellent for both coverage and style.
It has all the usual practical ski jacket touches, like an integrated snow skirt, lycra wrist gaiters and a durable shell fabric to fend off scuffs and tears. Performance features include a DRYTECH membrane which is waterproof to 15K, rivalling much more expensive ski jackets. The Adept jacket is also breathable to 15K, another great figure which means that you can push hard out on the slopes without fear of overheating. The zipped underarm ventilation will also help in this regard.
Warmth is guaranteed by a slim layer of Dupont Sorona synthetic insulation, an insulation developed specifically for its warmth and breathability when used outdoors. This maintains its insulating properties when wet, unlike down, so you needn’t worry if you’re caught in a snowstorm on the slopes.
All the pockets and zips feature protective storm flaps, this gives the Adept jacket casual styling cues and the versatility to wear in day-to-day life. It also protects the pockets and zips from any moisture creeping through to the inside. The body-heated media pocket keeps the cold away from your phones battery, which could otherwise deplete it faster.
The hood fully offers protection from the elements, with a high collar and two-way adjustability to keep snow, wind, and even rain off your head and face.
For a jacket with such rich features the price tag is surprising, go check out the Adept jacket from Dope Snow now.