Eider apparently spent three years working on an ergonomic design for the zip and collar of the Shaper in order to protect your chin/lower face from the elements whilst allowing a full range of movement.
Anyone who has ever felt snow crystals or icy winds whistling down their collar will know how important this seemingly small feature is, and we love Eider's solution.
Without going into too much geekiness the zipper has a unique teeth design and a concave curve, which follows the shape of the chin without compromising comfort and mobility.
If you pull up the hood too, your head is effectively sheltered in a little cocoon against the elements; especially useful when you're sitting on a chairlift in a blizzard.
Beneath all this technical wizardry sits a jacket fashioned from high-density double-weave 'Defender' fabric with increased durability and abrasion resistance on exposed areas such as the shoulders and elbows.
There's a decent range of zippered pockets - two on the chest, two hand warmers and one lift pass pocket on the left sleeve - along with an internal zipped pocket with integrated audio system storage.
The Shaper also comes with a detachable powder skirt and adjustable cuffs and hem, and the cut is pretty loose - it's aimed at freeriders but we can see no reason why piste skiers wouldn't be happy to schuss around in what is a very functional and cool-looking jacket.