When Scotch whiskey brand Johnnie Walker launched a new campaign into Russia recently, they also helped make the snowboarding dreams of an amateur snowboarder come true.
The campaign stars local celebrities who share the brand's view of how happiness in life fuels success, with Johnnie Walker inviting each of them to a unique journey to share their success stories, showing how a positive attitude and commitment helps to achieve any set goals.
This video shows the first project with the famous Russian designer, winner of international fashion contests and owner of popular Moscow bars, Denis Simachev. He achieved success in a variety of fields and has now scaled a new height - the Vilyuchinsky Volcano in Kamchatka.
One of participants of the trip was Russian photographer, Timothy Kolesnikov, who captured every step of Denis's dream, turning it into reality.
The journey to the summit of the volcano was not easy, but had the dream come too easily, it would not have been a dream.
Denis Simachev arrived in snowy Kamchatka, where he had a few days of hard preparation for the descent, made more difficult by poor mobile communications, a flight to the mountains in a Mi-8 helicopter, dangerous weather and even the risk of an avalanche.
However, severe conditions did not prevent Denis from enjoying every day and every step. Having overcome all the difficulties, Simachev successfully conquered the volcano summit, descending from its steep slopes on a snowboard at an angle of 45°.
"When you are standing on top of one of the highest volcanoes, you've got just you, your snowboard and the drive that leads you through life, you are overwhelmed with emotions," said Simachev after.
"A dream is something that requires time, effort, overcoming your own fears as well as outside barriers. It's impossible to convey the emotions of fulfillment, or the outburst of adrenaline that seems to tear you up. Is there a comparison to it in everyday life? I'm not sure.
Is there something cooler than this? We'll see. One thing I can say for sure - a positive spirit is something without which it's difficult to 'fly', it is this personality trait that is the force helping to fulfill dreams. This is my philosophy of life."