Austrian resorts target ‘lost generation’ of skiers and boarders
As if owning 28 percent of the exciting British ski market wasn’t enough, the Austrian Tourist board has now identified a whole new tranche of potential ski holiday bookers to entice with their new ‘Ski Again’ campaign.
Written by: Mike Walker
Teaming up with holiday companies Inghams and Ski Total, the campaign is chasing a lost generation of ski resort visitors – those of us whose skiing and boarding holiday aspirations have fallen by the wayside of the busy and expensive highway of life…
The Ski Again campaign will include 11 ski holiday packages to 14 top Austrian resorts – with all types of holiday catered for, from beginners to families and experts – and focus on all-in packages for ease of organisation and affordability.
According to ANTO (The Austrian National Tourist Office) packages will include flights, transfers, half-board accommodation, lift passes, ski hire and 16 hours of small group ski school with local instructors – from £899 per person.