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Skiers looking for a set of smart new baselayers for Christmas have just two days left to make the most of a hefty 40% early bird discount in a new clothing company’s Kickstarter campaign.

floa baselayer

The stylish new Backcountry Baselayer from FLŌA made its public debut at the ski show last month, and its Kickstarter campaign is now 80% funded with around £20,000 raised out of its £25,000 target. 

With the campaign well on target to reach its funding goal, consumers have the very best chance now of getting in early to purchase at their lowest price in-time for Christmas.

The campaign ends on 5 December, as will the 40% early bird special discount that comes with it.

Founder of FLŌA, Fergie Miller, said: ‘This is the best opportunity that skiers and snowboarders have of getting hold of the new Backcountry Baselayer before Christmas at this price. We still need to raise around £5,000 from our Kickstarter campaign over the next week but things have gone well so far. For anyone who doesn’t know about this Kickstarter campaign yet then hopefully they will soon because once it’s over, although we’ll have some discounts available during our first winter, they won’t be at 40%.’

The campaign can be found online here:


About the kit

By combining the natural qualities of Merino with the engineered qualities of polyester, FLŌA’s technology uses the latest seamless manufacturing techniques and yarn construction, giving skiers and snowboarders a garment with advanced wicking properties and a package of technical features that are specifically designed for high-performance, off-piste terrain and backcountry riding on the mountain.

The Backcountry Baselayer (men’s and women’s) – Colour: Silver, RRP: £110.00 tops, £90.00 pants