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Ski and outdoor clothing brand Eider is evolving its team of athletes by opening it up to a community of amateur outdoor-sports enthusiasts.

live a wide angle life

The brand currently supports top level athletes such as Yann Gobert, Lionel Daudet, Adrien Coirier and Bruno Garban and the search is now on for a new ambassador.

Eider are calling for someone who 'reaches beyond sporting exploits and performance and has a personality and a lifestyle capable of illustrating the “Wide Angle Life” ethos'.

Current brand ambassador Bruno Garban says this about his “Wide Angle Life”...

'Enjoying myself without even thinking about performance, and sharing the moment. To my mind, the mountains aren’t a place for comparisons and data, they’re a space for sensations. I search for adventures that are accessible, close to nature, and provide an excuse for enjoying time together. My wide angle life means finding myself in improbable places or seizing the moment – such as a sunset on a summit.'

Whether you're an athlete that’s pushing the limits or an accomplished photographer, filmmaker or outdoor adventurer you could be in with a chance of winning £3,500’s worth of sponsorship, including brand apparel as well as the chance to participate in a photo shoot with the other ambassadors.

Those interested should go to and post photos and/or videos about their vision of the "Wide Angle Life".


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