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snowkidzThe International Ski Federation has launched a new website to back its campaign encouraging kids and young people into winter sports.

snow dayThe ‘Bring Children to the Snow’ campaign promotes snow activities as the number one leisure choice for kids in winter. It encourages newcomers to winter sports as well as offering more to those who already participate.

Aimed at children aged 4-14 and their families, the campaign encourages fun in the snow, rather than competitive sports.

The new website has information about events, such as World Snow Day, which is being held on 20 January 2013, and SnowKidz events which are held around the world.

For more information, visit the website