Research by the company found that 77 per cent of skiers and snowboarders now wear helmets – an increase of 15 per cent from 2010. Those who don’t wear helmets will risk invalidating their winter sports insurance policy.
The company says that by making helmets mandatory, they are able to offer a 15 per cent discount on insurance policies as well as discounts with Neilson Holidays, Ellis Brigham, Tail-Wags and Facewest. They will also be donating £1 from every policy bought to brain injury charity Headwise.
For more information on Essential Travel’s ‘Use Your Head’ campaign to promote wearing helmets, visit www.essentialtravel.co.uk/travelinsurance/use-your-head