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The UK’s ski and snowboard community can really start to get in the mood for winter at the National Snow Show 2021 which comes to the NEC, Birmingham this weekend 23-24 October.

Photo: blende64_iStock

Whether you’re a seasoned pro itching to get back into the powder or a complete beginner when it comes to snowsports, the Snow Show is a fantastic opportunity to get excited for the upcoming season (finally!) and discover all the great things about a getaway in the mountains. 

It’s your chance to check out and buy the most up to date gear from leading brands, get the latest tips and advice from a range of experts, check out resorts and destinations, hear from top celebrities, athletes and Olympians and socialise over a drink or two.

British ski jump champion, Eddie ‘The Eagle’ Edwards will be joining famous faces from the world of snowsports including Sir Ranulph Fiennes, Chemmy Alcott, Billy Morgan, Warren Smith and Wenona Barnieh for live slots on the Snow Stage.

As well as this incredible speaker line-up, huge brands including Ford, Coros, Alp Sport, Ski Exchange, Dalbello, Marker, Volkl, Rossignol, Crystal Ski Holidays, Ski Andorra and RedChurch Brewery will be present at the show.

Active lifestyle distributor 2 Pure will be brining incredible brands to its stand including Coros, Alp Sport and Ice Peak. You can get an assessment of whether your ski boots are right for you, indulge in a little off-piste gin tasting, learn how to take the perfect ski photo and find out all you need to know about becoming a ski instructor.

Plus you can enjoy a taster session on the SnowDome dry slope, try your hand at laser biathlon, grab a drink and a bite to eat and even pick up a free copy of the new issue of Snow Magazine!

Doors open 9am-5pm both days and tickets for the Show are available at

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