Katy Ellis, Freshtracks Sales and Operations Manager said of this year's launch: "Over 35% of our main brochure is aimed at the over 50 age sector, and has seen growth over the last two years, despite the slow down in the economy and general fall in overall skier numbers. Each Freshtracks holiday is a sociable experience and we have chosen destinations for our Peak Experience holidays that have both great skiing and sophisticated après".
Peak Experience holidays are aimed at skiers over the age of 50 and come under three categories - 'action' - holidays on piste, 'performance' - holidays with instruction included and 'off piste' - all with instructors or mountain guides. Almost half the holidays are in the 'off piste' section and include the following destinations: Chamonix, La Grave, Fernie, Andermatt, Gressoney, Engelberg and Grimentz.
As with the main brochure, all holidays are graded by a unique ski ability system, rating skiers both for their on and off piste skiing standard. This grading system ensures that people taking a Freshtracks holiday will all be of the appropriate standard so that they can ski together.