As the name suggests, the 2016 Burton x Playboy Process snowboard collection range will feature Burton’s all-mountain Process board, and images of ‘vintage’ Playboy Playmates from the 70s and 80s.
Designed in conjunction with US tattoo artist Chris Nunez all the ‘rude bits’ have been covered up with tattoo-like graphics.
Although some are criticising the company for having semi-naked women graphics in this day and age, with some women’s groups protesting at Burton stores, Jake Burton himself has defended the move: “Playboy is one of the most iconic brands in the world, and we're proud to have worked with them on a number of projects for over a decade."
Playboy, who themselves have recently steered in a more ‘respectable’ direction by covering up their centrefolds, no longer featuring full nudity in the magazine, have said “Playboy's fun and creative attitude has been a natural fit with snowboard enthusiasts and Burton fans for years, and we're proud to work with a great partner like Burton."
Despite the protests (and possibly in many cases because of), the boards are bound to sell well, and courting controversy won’t hurt Burton’s image, as they constantly strive to keep a bit of ‘edge’.
As Jake Burton says: “Just like all our collaborations with Playboy, I’m sure it will be a collector’s item.”
The Playboy x Burton Process Centerfold Snowboard is available for £390, burton.com